{"id":62858,"date":"2021-01-25T18:20:51","date_gmt":"2021-01-25T17:20:51","guid":{"rendered":"https:\/\/www.calyps.ch\/client-laurastar-switzerland\/"},"modified":"2022-09-15T14:44:15","modified_gmt":"2022-09-15T12:44:15","slug":"advanced-analytics-by-calyps-temoignage-de-laurastar","status":"publish","type":"page","link":"https:\/\/calyps.ch\/fr\/advanced-analytics-by-calyps-temoignage-de-laurastar\/","title":{"rendered":"Advanced Analytics by Calyps : t\u00e9moignage de Laurastar"},"content":{"rendered":"\t\t
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Depuis plus de 35 ans, la marque LAURASTAR n'est pas seulement reconnue dans le monde entier comme le sp\u00e9cialiste de la vapeur ultra-fine et puissante. Son \u00e9quipe s'est \u00e9galement engag\u00e9e dans une d\u00e9marche de qualit\u00e9 et d'excellence. LAURASTAR exporte ses produits dans plus de quarante pays, propulsant l'entreprise au rang de leader mondial des syst\u00e8mes de repassage professionnels \u00e0 usage domestique.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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LAURASTAR: LE D\u00c9FI<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Centralisation de toutes les donn\u00e9es marketing dans un seul CRM<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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LAURASTAR disposait d\u00e9j\u00e0 de connaissances en Business Intelligence et s’est rendu compte de l’importance des donn\u00e9es ainsi que de la difficult\u00e9 \u00e0 les traiter pour en tirer de la valeur. C’est pourquoi elle a r\u00e9cemment commenc\u00e9 \u00e0 concentrer toutes ses donn\u00e9es autour d’un CRM unique. Synchronis\u00e9 avec Oracle ERP et eSHOP, le CRM r\u00e9concilie toutes les informations op\u00e9rationnelles utilis\u00e9es par le marketing, les ventes et le support client. Ces informations sont disponibles via une interface d\u00e9di\u00e9e permettant aux op\u00e9rateurs d’acc\u00e9der \u00e0 toutes les informations relatives aux clients (profil, historique, m\u00e9ta-informations, etc.).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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\u00c9coute du consommateur pour prendre des d\u00e9cisions bas\u00e9es sur les donn\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Si l’information existe, elle s’av\u00e8re compliqu\u00e9e \u00e0 appr\u00e9hender. De plus, la direction estime que ces donn\u00e9es pourraient \u00eatre analys\u00e9es plus finement, afin de mieux mesurer\/anticiper la voix du client et de mieux en tirer parti. Le CRM produit des statistiques, mais LAURASTAR a de plus en plus besoin de s’appuyer sur un outil puissant qui lui permette de d\u00e9crypter les informations de son CRM, d’analyser ses diff\u00e9rentes composantes, de d\u00e9tecter d’\u00e9ventuelles corr\u00e9lations et de les partager facilement.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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LA SOLUTION: ADVANCED ANALYTICS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Pr\u00e9diction de la propension \u00e0 r\u00e9agir aux campagnes marketing<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Apr\u00e8s analyse de la situation, CALYPS fournit une application d’Advanced Analytics<\/em> qui permet de r\u00e9concilier facilement les donn\u00e9es, de les visualiser et de tirer toutes les statistiques descriptives n\u00e9cessaires pour affiner les connaissances et mieux comprendre la r\u00e9alit\u00e9 des transactions. De plus, elle devrait permettre \u00e0 LAURASTAR de mieux orienter ses actions marketing en lui fournissant une liste de clients susceptibles de r\u00e9pondre favorablement aux campagnes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Combinaison de R et Qlik Sense \u00ae pour am\u00e9liorer la performance<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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La solution est bas\u00e9e sur des algorithmes pr\u00e9dictifs (d\u00e9velopp\u00e9s sur R) et utilise Qlik Sense\u00ae pour la visualisation. Elle r\u00e9concilie quotidiennement toutes les donn\u00e9es requises et les stocke dans des fichiers plats, pr\u00eats \u00e0 l’emploi. Cette approche augmente les performances et simplifie la sauvegarde car les fichiers plats sont faciles \u00e0 administrer et rapidement trait\u00e9s par Qlik Sense, ce qui optimise l’exp\u00e9rience utilisateur. Enfin, gr\u00e2ce \u00e0 ses capacit\u00e9s de partage int\u00e9gr\u00e9es bas\u00e9es sur la gouvernance, les informations \u00e0 valeur ajout\u00e9e n’ont jamais \u00e9t\u00e9 aussi faciles d’acc\u00e8s, tout en \u00e9tant totalement s\u00e9curis\u00e9es et strictement limit\u00e9es aux personnes autoris\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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AVANTAGES POUR LAURASTAR<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Une solution innovante donnant \u00e0 LAURASTAR la capacit\u00e9 de mieux comprendre sa r\u00e9alit\u00e9, de la partager avec les bonnes personnes et de la traduire en actions tangibles, avec un impact positif sur le chiffre d’affaires :<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAgr\u00e9gation et traitement automatis\u00e9s des donn\u00e9es par des algorithmes issus de la science des donn\u00e9es\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tFacilit\u00e9 d'exploration et de visualisation de l'information\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tAcc\u00e8s omnipr\u00e9sent et multi-appareils\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\n\t\t\t\t\t\t\tMise en \u0153uvre simplifi\u00e9e et mise en service acc\u00e9l\u00e9r\u00e9e\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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NOS ALCHIMISTES EN DONN\u00c9ES SONT L\u00c0 POUR VOUS AIDER<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\tNous contacter<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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SUR NOTRE BLOG<\/h4>\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[PODCAST] Razzia sur nos data, \u00e0 qui profite le crime ?\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tTeam CALYPS\t\t<\/span>\n\t\t\t\t\n\t\t\tjuin 18, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\t[podcast] De la strat\u00e9gie de croissance \u00e0 la rentabilisation\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tTeam CALYPS\t\t<\/span>\n\t\t\t\t\n\t\t\tmars 12, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\n\t\t\t\tForbes : Optimisation des Flux de Patients \u00e0 l’H\u00f4pital une r\u00e9volution num\u00e9rique\t\t\t<\/a>\n\t\t<\/h2>\n\t\t\t\t
\n\t\t\t\t\t\n\t\t\tTeam CALYPS\t\t<\/span>\n\t\t\t\t\n\t\t\tf\u00e9vrier 16, 2024\t\t<\/span>\n\t\t\t\t<\/div>\n\t\t\t\t
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\n\t\t\n\t\t\n\t\t\tLire l'article \u203a\t\t<\/a>\n\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Depuis plus de 35 ans, la marque LAURASTAR n’est pas seulement reconnue dans le monde entier comme le sp\u00e9cialiste de la vapeur ultra-fine et puissante. Son \u00e9quipe s’est \u00e9galement engag\u00e9e dans une d\u00e9marche de qualit\u00e9 et d’excellence. LAURASTAR exporte ses produits dans plus de quarante pays, propulsant l’entreprise au rang de leader mondial des syst\u00e8mes […]<\/p>\n","protected":false},"author":6,"featured_media":0,"parent":0,"menu_order":30,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-62858","page","type-page","status-publish","hentry"],"yoast_head":"\nLAURASTAR: t\u00e9moignage de leur solution Advanced Analytics • CALYPS<\/title>\n<meta name=\"description\" content=\"De la BI \u00e0 la Data Science, nos clients t\u00e9moignent du succ\u00e8s rencontr\u00e9 gr\u00e2ce \u00e0 une meilleure utilisation des donn\u00e9es, comme LAURASTAR.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calyps.ch\/fr\/advanced-analytics-by-calyps-temoignage-de-laurastar\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LAURASTAR: t\u00e9moignage de leur solution Advanced Analytics • CALYPS\" \/>\n<meta property=\"og:description\" content=\"De la BI \u00e0 la Data Science, nos clients t\u00e9moignent du succ\u00e8s rencontr\u00e9 gr\u00e2ce \u00e0 une meilleure utilisation des donn\u00e9es, comme LAURASTAR.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/calyps.ch\/fr\/advanced-analytics-by-calyps-temoignage-de-laurastar\/\" \/>\n<meta property=\"og:site_name\" content=\"CALYPS\" \/>\n<meta property=\"article:modified_time\" content=\"2022-09-15T12:44:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/calyps.ch\/wp-content\/uploads\/2021\/02\/Laurastar1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"570\" \/>\n\t<meta property=\"og:image:height\" content=\"321\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta 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