{"id":69599,"date":"2024-01-16T18:17:41","date_gmt":"2024-01-16T17:17:41","guid":{"rendered":"https:\/\/www.calyps.ch\/?p=69599"},"modified":"2024-12-05T18:46:33","modified_gmt":"2024-12-05T17:46:33","slug":"data-maturity-step-5-the-transformed-organization","status":"publish","type":"post","link":"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/","title":{"rendered":"Data maturity, step 5: the transformed organization"},"content":{"rendered":"\n<p>Warning: Despite current readings, few organizations have reached the last stage of data maturity. However ambitious, this is the ultimate goal for most transforming businesses. At this stage:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Machine learning is mature.<\/li><li>Data used is clean and regularly updated.<\/li><li>Operational teams have extensive data science skills.<\/li><\/ul>\n\n\n\n<p>Earlier, employees were trained to use data for internal and external collaboration. For example, with key suppliers or B2B clients having a contract for periodic statistics. Operational teams adapted accordingly (i.e., <a href=\"https:\/\/www.calyps.ch\/en\/data-maturity-path-from-spreasheet-to-dashbboard\/\" target=\"_blank\" rel=\"noreferrer noopener\">BI tools and dashboards<\/a>, <a href=\"https:\/\/www.calyps.ch\/fr\/maturite-data-etape-3-quand-les-donnees-racontent-enfin-notre-histoire\/\" target=\"_blank\" rel=\"noreferrer noopener\">data culture, data source centralization<\/a>, governance, etc.). They function within a cross-functional structure, facilitating autonomous data use. While machine learning automates low-value repetitive tasks, employees focus on high-value activities.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Transformed Organization: The Media Example<\/h3>\n\n\n\n<p>Looking for a concrete example? Consider customer churn, a key indicator for traditional and electronic media. Churn predicts the likelihood of a media service provider&#8217;s client not renewing an offer in the coming weeks or months. Applied to the subscriber database, an algorithm identifies customers likely to unsubscribe soon, based on their respective churn rates. With a known risk client list, targeted personalized offers become possible.<\/p>\n\n\n\n<p>Implementing change is never easy, and using algorithms in your company is no exception. Some employees will inevitably feel destabilized. Here, change management and multiple testing phases could be useful.<\/p>\n\n\n\n<p>Back to the media example: having a list of at-risk clients is not enough. Which promotional offer would keep the most churners at the lowest cost? Testing different offers on various customer segments involves front-line teams and identifies the best solution. How algorithms support your teams will be crucial for future operations. This post is sponsored by our partners.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Webinar on the Transformed Organization<\/h3>\n\n\n\n<p>For our final webinar on the data maturity path, our team has big plans:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Marco Brienza, President of LaData<\/strong> association, will discuss the transformed organization through a use case: media group customer churn. He&#8217;ll cover churn definition, the 4 types of media ratios, and describe 2 data approaches [BI &amp; AI] for estimating customer attrition rates.<\/li><li><strong>S\u00e9lim Amrari, Sr. data scientist at Calyps<\/strong>, will demonstrate algorithm treatments (tools used, variables tested, etc.) live.<\/li><li>A session where you can ask <strong>Marco &amp; S\u00e9lim any questions<\/strong>.<\/li><\/ul>\n\n\n\n<p><\/p>\n\n\n\n<p><a href=\"https:\/\/www.calyps.ch\/en\/data-maturity-step-4-forecasts-or-predictions\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Click here to read the article on Webinar Stage 4.<\/strong><\/a><\/p>\n\n\n\n<p><strong><a href=\"https:\/\/my.demio.com\/ref\/06n6ZTrt5MSmbXmW\" target=\"_blank\" rel=\"noreferrer noopener\">View this event here.<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Warning: Despite current readings, few organizations have reached the last stage of data maturity. However ambitious, this is the ultimate goal for most transforming businesses. At this stage: Machine learning is mature. Data used is clean and regularly updated. Operational teams have extensive data science skills. Earlier, employees were trained to use data for internal [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":69567,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[336,488,1,474],"tags":[363,367],"class_list":["post-69599","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ia","category-most_view","category-uncategorized","category-webinar","tag-artificial-intelligence","tag-data-science"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Data maturity, step 5: the transformed organization &#8226; CALYPS<\/title>\n<meta name=\"description\" content=\"In the webinar scheduled for Tue. 2\/6\/24 at 13:00, the last step of the data maturity path will be discussed: the transformed organization.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Data maturity, step 5: the transformed organization &#8226; CALYPS\" \/>\n<meta property=\"og:description\" content=\"In the webinar scheduled for Tue. 2\/6\/24 at 13:00, the last step of the data maturity path will be discussed: the transformed organization.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/\" \/>\n<meta property=\"og:site_name\" content=\"CALYPS\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T17:17:41+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-12-05T17:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/calyps.ch\/wp-content\/uploads\/2023\/12\/Calyps-LaData-Webinaire-Chemin-de-la-maturite-data-l-organisation-transformee-V2.png\" \/>\n\t<meta property=\"og:image:width\" content=\"5478\" \/>\n\t<meta property=\"og:image:height\" content=\"3652\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Team CALYPS\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Team CALYPS\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/\"},\"author\":{\"name\":\"Team CALYPS\",\"@id\":\"https:\/\/calyps.ch\/fr\/#\/schema\/person\/d5fc6dc2214a9582d554051be39d7186\"},\"headline\":\"Data maturity, step 5: the transformed organization\",\"datePublished\":\"2024-01-16T17:17:41+00:00\",\"dateModified\":\"2024-12-05T17:46:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/\"},\"wordCount\":381,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/calyps.ch\/fr\/#organization\"},\"image\":{\"@id\":\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/calyps.ch\/wp-content\/uploads\/2023\/12\/Calyps-LaData-Webinaire-Chemin-de-la-maturite-data-l-organisation-transformee-V2.png\",\"keywords\":[\"artificial intelligence\",\"data science\"],\"articleSection\":{\"0\":\"Intelligence Artificielle\",\"1\":\"most_view\",\"3\":\"Webinar\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/\",\"url\":\"https:\/\/calyps.ch\/en\/data-maturity-step-5-the-transformed-organization\/\",\"name\":\"Data maturity, step 5: the transformed organization &#8226; 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