{"id":74190,"date":"2025-05-23T13:51:44","date_gmt":"2025-05-23T11:51:44","guid":{"rendered":"https:\/\/calyps.ch\/?page_id=74190"},"modified":"2026-03-23T14:02:55","modified_gmt":"2026-03-23T13:02:55","slug":"solutions-touria","status":"publish","type":"page","link":"https:\/\/calyps.ch\/en\/solutions-touria\/","title":{"rendered":"Touria – Solution"},"content":{"rendered":"\t\t
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<\/span>Touria <\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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The New Predictive Tool from CALYPS<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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TOURIA \u2013 The New Predictive Tool from CALYPS:<\/strong> <\/p>\n

TOURIA is a new digital tool developed by CALYPS as part of the Innotour program, designed to meet the emerging needs of the Swiss tourism sector. Designed as an intelligent predictive cockpit, TOURIA helps destinations manage their activities proactively, strategically, and sustainably.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t

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Learn more about the project\u00a0<\/strong>Innotour<\/u><\/b><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Why TOURIA?<\/strong><\/p>

Tourism professionals face increasing uncertainty: unpredictable visitor flows, environmental constraints, and rapidly changing visitor behavior.<\/p>

With TOURIA, CALYPS offers an innovative solution to:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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\u2022 Anticipate short- and medium-term tourist flows<\/p>

\u2022 Plan human and infrastructure resources<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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\u2022 Target marketing campaigns more effectively<\/p>

\u2022 Enhance the visitor experience<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What TOURIA Does<\/strong><\/p>

TOURIA relies on artificial intelligence trained on multi-source tourism data to deliver accurate and actionable forecasts.<\/p>

Key features:<\/p>

\u2022 Interactive dashboards for destination managers<\/p>

\u2022 AI-based predictions: visitor flow, availability, average prices<\/p>

\u2022 Integration with external tools via API<\/p>

\u2022 Use of diverse data sources: overnight stays, weather, traffic, SIM data, parking, events, social media, etc.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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A Tool Grounded in Field Reality<\/strong><\/p>

TOURIA is being developed in close collaboration with several pilot regions, including:<\/p>

\u2022 Montreux Riviera: crowd management during the Montreux Jazz Festival<\/p>

\u2022 Verbier: service adaptation during the winter sports season<\/p>

\u2022 Crans-Montana: targeted summer marketing<\/p>

\u2022 Jura & Trois-Lacs: sustainable management of natural site flows<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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An Innovation by CALYPS<\/strong><\/p>

CALYPS, a Swiss digital transformation expert, is developing TOURIA with the support of Innotour (SECO) and in partnership with the Institute of Tourism at HES-SO Valais-Wallis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What\u2019s Next?<\/strong><\/p>

TOURIA is currently in its pilot deployment phase. Next steps include:<\/p>

\u2022 Enhancing platform functionalities<\/p>

\u2022 Expanding to other Swiss destinations<\/p>

\u2022 Building a network for sharing tourism data<\/p>

\u00a0<\/p>

Interested in Joining the TOURIA Journey?<\/strong><\/p>

Tourism destinations, offices, municipalities, sector companies:<\/p>

Are you interested in a concrete predictive solution for your territory?<\/p>

\ud83d\udce9 Contact CALYPS to learn more: info@calyps.ch<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Touria The New Predictive Tool from CALYPS TOURIA \u2013 The New Predictive Tool from CALYPS:  TOURIA is a new digital tool developed by CALYPS as part of the Innotour program, designed to meet the emerging needs of the Swiss tourism sector. Designed as an intelligent predictive cockpit, TOURIA helps destinations manage their activities proactively, strategically, […]<\/p>\n","protected":false},"author":25,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-74190","page","type-page","status-publish","hentry"],"yoast_head":"\nTouria - Solution • CALYPS<\/title>\n<meta name=\"description\" content=\"Far beyond BI or analytics, mediCAL.ai Artificial Intelligence does more than "just" process health data : it drastically reduces the problem of limited information processing capacity.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/calyps.ch\/en\/solutions-touria\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Touria - 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