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Data Maturity Path: A Journey in 5 Steps
Click here to watch the webinar Step 1: Manual Data Processing. For many SMEs in French-speaking Switzerland, we are just at the beginning of the data maturity path. Yet, enlightened use of data in business is a real way to generate performance. The past 10 years have seen the top 5 spots in the global
Medicalytics 2023 : Patient Journey Innovations
Introduction: The Vanguard of Health Discover the impact of the latest innovations on the patient journey at the Medicalytics 2023 Conference on September 28. This essential event, dedicated to health professionals and enthusiasts, focuses on health innovation, decentralized care, and cutting-edge technologies. Key Innovations and Revolution in the Patient Journey Immerse yourself in the presentations
Customer churn, or the advent of quantitative marketing (1/2)
Digital transformation continues to change the way we do business. Since its birth in the United States in the 1950s, marketing has focused on understanding consumer behavior. Borrowing its science from sociology and psychology, it has worked wonders in terms of brand positioning and, ultimately, sales. Over the years, the marketing department has become over-spending,