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Customer churn, or the advent of quantitative marketing (1/2)
Digital transformation continues to change the way we do business. Since its birth in the United States in the 1950s, marketing has focused on understanding consumer behavior. Borrowing its science from sociology and psychology, it has worked wonders in terms of brand positioning and, ultimately, sales. Over the years, the marketing department has become over-spending,
Physicians’ administrative tasks continue to increase
The increase in administrative tasks is probably amongst the main reasons why doctors’ job satisfaction has steadily declined since 2011 in Switzerland, as reported by the last annual survey of hospital doctors published by the gfs.bern institute on behalf of the Swiss Medical Association (FMH). Recent positive trends can be observed though: A survey conducted
Data Scientists, these new alchemists
Like many other species, Homo sapiens does not like change. However, over time he has been able to adapt to his environment like no other before him, from the Stone Age to the post-industrial era. By extension, so-called “legal” persons often advocate a change in customer behaviors, but find it difficult to reorganize themselves when the situation